Any measures you take to improve your website rankings fall under search engine optimization. The ultimate goal is to make your website so relevant and valuable to search engines that your audience will search for it based on its brand and reputation.
While you need both on-page and off-page SEO to achieve maximum exposure, in this blog we will focus on the top 5 on-page SEO techniques to increase the reach of your online marketing campaigns.
Traffic-Centric Content
Website content is key. Content speaks to potential customers. Your content should be unique so that readers are interested in your website and want to read and learn about your company. Regular content only provides information and readers tend to skip over it as it does not interest them. If your business is not properly defined, no one can understand it. This is the beginning of communication with potential customers. This will increase your brand awareness, attract customers and ultimately retain them and build loyalty.
Therefore, your content needs to be unique, original, and useful, be it in the form of articles/blogs, images, videos, presentations, infographics, comments etc. It creates added value for the audience.
It needs to be placed in the right place, keeping the topical flow and is better on a quality website that attracts traffic. Non-textual content like posters, videos, images, etc. should always be supported by a good text description. It should be well researched and address anticipated questions from the reader. Low quality text, spelling mistakes, very generic and irrelevant copied text should be carefully watched out for.
Page Titles and Descriptions and Formatting
Search engines scan all elements of a website such as headings, page titles, page descriptions, images, etc. to understand what the page is about. Depending on other important factors considered in their search algorithms, search engines rank pages/websites.
Page title:
Page titles should not be redundant and should make clear their purpose and goal. When reading a page, the reader should not lose track of what is going on. He should know what the site is about. Keywords should be distributed. He should know what the page is about based on keywords of interest and attention.
Meta description:
When searching for related pages, when your page appears among other links listed in a search, users will skim over it and it is very important to describe it in a descriptive but short and accurate (less than 150 characters) way. Finally, search engines check whether it matches the user’s search query.
Formatting:
This involves placing the right headings (h1) and subheadings (h2) at the right places and highlighting the important parts of the page in bold, underline, or italics to make it easier for the user to read.
Images:
Images should be original, optimized images with descriptive filenames. This will significantly improve the performance of your website content, but care should be taken to ensure that it does not slow down your website. Don’t forget to use ALT tags for image descriptions.
Internal Links:
To increase your website’s authority, you should place links on other websites, but internal links are equally important. These improve user navigation and ensure your website is properly crawled by search crawlers. Improvements can be achieved by increasing your internal linking efforts with content links (to redirect readers to other relevant pages) and persistent navigation links.
By doing so it helps in:
Keeps users on your site: By finding related content one piece at a time through internal links, users stay on your site longer, increasing the chances of engagement.
Allows Search engines to see other pages, including important pages:
Pages with links direct search engine crawlers to other linked pages. Some pages are more important than others that are linked in this way and are highlighted by search engines without any additional effort.
URL Structure:
URL structure is a very important part of the on-page SEO optimization process as it plays a very important role for both search engines and your target users. To get this right, you need to focus on four aspects of a good URL structure.
Permanent links:
All page URLs are permanent links. To stay in good standing with search engines, they should be less than 255 characters long and different words or parts of the URL should be separated by hyphens.
Categories:
At best, categorization is a grouping that helps search engines find your pages easily and quickly. You can introduce as many subcategories as you need to ensure clarity and speed.
Breadcrumbs:
The main purpose is still to facilitate navigation within your website and ensure that users always know where they are going within it.
User sitemap:
A sitemap is an HTML file that acts as a map to search engines and users, showing the structure of your website.
Speed and authority:
Fast often means good when it comes to being online, but Google has never made a secret of it or even made it a ranking factor. Therefore, make sure your website loads quickly.
Conclusion
Another aspect to pay attention to is to increase the authority of your page by getting someone who knows the topic well or knows other people well to write it for you. If you can’t find someone like him, establish your authority and become one. Link the content published on the web to Google+ or other social media profiles. Stay active on the web with authoritative content and you will gradually gain valuable followers who will highlight your authority to search engines.